• 51.8%

  increase in ROAS

• 77.6%

  increase in transactions

• 80.4%

  increase in revenue

Achieving exceptional sales results for a coffee webshop through an authentic content strategy

• 10.3%

  lift in ad recall

• 3.8%

  lift in awareness

• 2.2%

  lift in intent

By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.

• 674 M

  Impressions

• 40 M

  Reach of TikTok Users in Pakistan

• 7.13%

  Avg 15s Focused View Rate

Sprite’s summer campaign sparks a wave of cool moments and summer fun on TikTok!

• -31.6%

  Lower CPA*

• -7%

  Lower CPM*

• +47.3%

  Uplift in CTR*

Boosting festive dinner bookings in Bali through TikTok’s Smart+ lead generation

• 12%

  more visits to Outback restaurants

• 115k

  coupons generated in the campaign with TikTok and OOH

• +28pts

  incremental lift in positive brand association

Behind Outback's strategy of combining TikTok and OOH to distribute (real!) coupons

• +30%

  Sales increase

• 189M

  Organic views

• +335%

  Brand Mentions

Creating an epic connection.

• 2.5%

  Increase in Ad Recall

• 17%

  Decrease in CPA

• 11.7%

  Uplift in Incremental Purchase

Yemeksepeti Drives Success Through Full-Funnel: Winning Branding & Content Strategy

• 22.2M

  views across the #McDDoDaDip hashtag

• 81%

  spike in TikTok conversations on McDonald’s Chicken McNuggets

• 6%

  increase in Chicken McNuggets purchases

How McDonald’s leveraged TikTok trends to boost Chicken McNuggets purchases among Malaysian Gen Zs by 6%

• +41%

  monthly conversions across all channels

• +39%

  CVR on in-app sales

• +33%

  CVR on in-app coupon redemptions

A branding boost to strengthen performance marketing on TikTok

• +29%

  increase in footfall

• 5.8m

  video views

• 3.2m

  reach

Increasing in-store footfall by 29% and generating millions of video views with Spark Ads and TopView

• 40%

  lower CPA

• 2X

  conversions

• 34%

  lower CPM

Driving better performance for app installs with custom audiences

• 23%

  lower CPA

• 82%

  higher CVR

Driving more efficient acquisitions with Video Shopping Ads